First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, have announced a technology partnership aimed at securing outbound customer communications through an identity-first approach. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, reducing friction while strengthening trust at the point of engagement. This approach is designed to address the growing problem of phone number spoofing and fraud, which erodes consumer trust and damages brand reputation. By verifying calls in real time, the solution ensures that customers can trust incoming calls from their financial institutions.
Glia, known for its ChannelLess® architecture, unifies voice, digital, and AI into a single foundation, serving over 700 financial institutions. Its platform includes a zero-hallucination and prompt injection guarantee for customer and member AI. First Orion's solutions are integrated into the largest U.S. mobile carriers and used by Fortune 500 companies. The partnership aims to leverage these strengths to provide a seamless authentication experience.
For more information about Glia, visit glia.com. For more about First Orion, visit firstorion.com.
