Featured, the AI co-pilot for PR, announced that Featured Workflows are now available on every plan, including Free. Previously limited to paid tiers since their July 14, 2026 launch, Workflows are always-on automations that monitor journalist requests, HARO queries, podcasts, bylined article opportunities, speaking events, awards, media mentions, competitor coverage, and AI visibility on a user-defined schedule. The move significantly lowers the barrier to entry for small businesses and founders who need consistent media monitoring but cannot afford dedicated PR agencies or expensive tools.
The implications for the PR and small business landscape are substantial. According to Featured's Workflows Usage Report, since Workflows went live on June 16, 2026, users have created 467 workflows. Those workflows have completed 26,239 runs and surfaced 93,012 matched opportunities, with 93% of runs finding at least one match. This data demonstrates both the demand for automated opportunity discovery and its effectiveness. By putting Workflows on the Free plan, Featured enables anyone to set up monitoring without financial commitment, potentially increasing the volume and diversity of users who can respond to journalist requests and other opportunities.
Setting up a workflow is designed to be simple. Users can go to featured.com/workflows, select a workflow type, and fill in three fields: what to look for, when to receive it, and where to send results. Alternatively, users can type a single sentence into Featured Chat, such as, “Send me HARO requests about small business finance every morning in Slack.” Workflows are configured in plain language rather than search syntax, with scheduling options including hourly, daily, weekly, monthly, or custom. Results are delivered by email or to a connected Slack channel. Once saved, the workflow runs automatically and sends matched results to the user.
Featured Workflows cover 12 distinct types, including Journalist Requests from sources like HARO and Connectively, Podcast discovery from a database of 814,000 active podcasts, and GEO/AI Visibility tracking across platforms like ChatGPT, Claude, Perplexity, and Gemini. This breadth means users can monitor multiple opportunity channels without manual effort.
Critically, Workflows stop at the opportunity. They do not automatically contact journalists, podcast hosts, publishers, or event organizers. A human remains in the loop to review each opportunity and decide whether and how to respond. This design choice preserves authenticity and prevents spam, addressing a common concern with automated outreach tools. “PR opportunities can come up at any time, and manually searching for them every day is difficult to sustain,” said Brett Farmiloe, CEO of Featured. “PR agencies already pay for monitoring. Most founders and small businesses never set it up. Putting Workflows on the Free plan means anyone can decide what to monitor and how often to hear about it, and Featured does the recurring research. Automation stops at the opportunity. A person still decides whether it's relevant and what to say.”
For small businesses, this announcement could level the playing field by providing access to the same monitoring capabilities that agencies use, without the associated costs. Free users can run Workflows until they reach the day's usage allowance; workflows then pause and resume when usage resets the next day. Paid plans offer higher allowances, with Lite at $29 per month and Pro at $79 per month when billed annually. By extending Workflows to its Free plan, Featured is betting that democratizing access to PR automation will drive broader adoption and help more businesses earn media coverage, ultimately strengthening its ecosystem and competitive position.
