The Hong Kong Trade Development Council (HKTDC) and Hong Kong Air Cargo Terminals Limited (Hactl) have concluded the Fashion Hong Kong promotion in Paris, marking the first cross-sector collaboration between the two organizations. The event, held alongside Paris Men’s Fashion Week Spring/Summer 2027 from June 24 to 28, aimed to elevate Hong Kong's fashion presence on the global stage and create business opportunities for local designers.
The showroom, located at Rue de la Paix, featured Hong Kong designer brands presenting their Spring/Summer 2027 collections, including apparel and accessories. Buyers, media, and industry professionals from Europe and beyond attended, facilitating business matching and partnership discussions. Notably, Hong Kong labels MARCCH and Matter Matters unveiled pieces created in collaboration with Paris-based artist Yaz Bukey, highlighting creative exchange between Hong Kong and French designers.
A networking reception on June 27 attracted over 200 fashion industry professionals, buyers, and media representatives, providing valuable networking opportunities for Hong Kong designers. A "Hong Kong Fashion Night dinner" further strengthened connections with the global fashion community, laying a foundation for overseas expansion.
This promotion marks the first cross-sector collaboration between HKTDC and Hactl. Hactl, recognized for its leadership in sustainability and innovation, contributed expertise in air cargo logistics and sustainability. The partnership demonstrates how Hong Kong integrates creativity, commerce, and professional services to support local brands in expanding internationally while addressing global sustainability trends.
Mr. Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: "This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry."
Mr. Frosti Lau, Chief Executive of Hactl, added: "Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration with the HKTDC at Paris Fashion Week highlights how air cargo supports the fashion industry, celebrates the innovation and creativity of Hong Kong designers, as well as promotes sustainability in both the fashion and air cargo industries."
Launched in 2015, Fashion Hong Kong promotes Hong Kong designers at major fashion events in cities including New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. Through these promotions, local brands connect with global buyers and industry players, expanding into Chinese Mainland and overseas markets.
Photo download: https://bit.ly/44Cl7z2
