Ethema Health Appoints Veteran CFO James M. Poage to Strengthen Financial Operations

Ethema Health Corporation hires James M. Poage as CFO, aiming to improve SEC filings, operational restructuring, and capital raising.

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Ethema Health Appoints Veteran CFO James M. Poage to Strengthen Financial Operations

Ethema Health Corporation (OTCID: GRST) announced the appointment of James M. Poage as Chief Financial Officer, effective March 30, 2026. The company, which operates in the behavioral healthcare sector focusing on substance use disorder treatment, expects Poage's extensive experience to address past challenges in timely financial disclosures and to facilitate growth through acquisitions and capital raising.

Poage brings over 35 years of expertise in corporate accounting, finance, internal audit, tax compliance, investment banking, risk management, and business acquisitions. His background includes advising corporations across industries such as agriculture, entertainment, real estate, oil & gas, and mining. He has served in financial leadership roles, focusing on operational accounting, cash flow management, budgeting, forecasting, and implementation of revenue accounting systems and internal controls. Poage has also advised public and private companies in due diligence reviews and financial assessments, identifying opportunities to increase profitability and enterprise value.

Previously, Poage served as CFO and Acquisition Project Manager for several publicly traded oil & gas companies through his consulting firm. He began his career at a “Big Four” accounting firm and holds a bachelor’s degree in accounting from the University of Colorado.

Shawn Leon, CEO of Ethema, stated, “We are very fortunate to get Jim’s expertise and assistance and welcome him to the Ethema team. Jim will be invaluable in assisting us with our SEC filings and more timely disclosure that we have struggled with in the past. He will also help us with a restructuring of some of our operations and making the path to new acquisitions and raising new capital much easier.”

Ethema Health Corporation (OTC:GRST) operates in the behavioral healthcare space, specifically in the treatment of substance use disorders. The company has developed a unique style of treatment over the last decade and has had success with in-patient treatment for adults. Ethema aims to continue developing world-class programs and techniques for North America. More information is available on the company's website at www.ethemahealth.com.

The appointment of a seasoned CFO like Poage signals Ethema's commitment to strengthening its financial infrastructure, which is critical for navigating the complexities of SEC reporting and pursuing strategic growth initiatives. His experience in restructuring and capital raising could help the company overcome previous hurdles and position it for expansion in the competitive behavioral health market.

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