Content creators often find themselves at the mercy of digital platforms that control audience access, distribution, and monetization. Digitalage, a wholly owned subsidiary of Hop-on, Inc. (OTCID: HPNN), is building media infrastructure designed to give creators greater transparency and control over their work. According to a press release, the system aims to record who created a media asset, when it was created, and what rights and controls apply, carrying that information through live broadcasting, replay distribution, searchable archives, and monetization.
The need for such infrastructure is underscored by the precarious position of creators. "Reach is a permission that can be revoked. Ownership is something that survives the permission being revoked," said Peter Michaels, founder and chairman of Digitalage. When search engines change ranking algorithms or social platforms alter monetization rules, creators can lose visibility and revenue with little recourse. Moving to another platform or filing takedown notices may offer temporary relief, but neither provides lasting control over audience relationships, recommendation systems, payment rails, or appeals processes.
Digitalage's approach includes transparent moderation and accountability. Its published framework emphasizes clear rules, visible decisions, human review, and appeals. The company's Community Rules state that automated systems may act during live broadcasts based on repeated detections, but creators can request human review. Uploads and replays flagged for consequential enforcement receive human review, and eligible decisions may be appealed. This is intended to give creators visibility into how their content is protected, distributed, and monetized.
The company has completed application testing and is in an invite-only launch, refining the experience with initial creator cohorts. Its product scope includes live broadcasting, replays, and video-on-demand, with programming across news, sports, events, and faith. Under its Genesis Creator Pilot, participating creators receive 85% of gross subscription revenue, while Digitalage retains a 15% Platform Infrastructure Fee. Additionally, creators are eligible for 50% of net advertising revenue generated by their content.
Digitalage's strategy is to work with creators who already have established communities and give those audiences reasons to stay. The value of a live event can be preserved as a searchable replay, supporting additional monetization after the broadcast. This distinction is central to Digitalage's thesis: access is not ownership. By building an infrastructure layer, the company aims to give creators more durable control over their content, distribution, and monetization.
For more information, visit Digitalage's website to learn more about their approach to creator ownership. This content was originally published on Benzinga, and the original press release is available on NewMediaWire.
