DeepTarget Inc., a provider of AI-powered digital marketing for financial institutions, announced its Summer 2025 Release featuring Drip Campaigns for digital banking ads. This feature, now available within DeepTarget's Digital Experience Platform (DXP), enables community banks and credit unions to deliver automated, sequential messaging directly within online and mobile banking environments.
Unlike traditional email drip campaigns, DeepTarget's Drip Campaigns operate within digital banking channels where members are already active, eliminating the need for email list management or deliverability monitoring. Instead, messages are triggered based on accountholder behavior—such as clicks, views, or time intervals—ensuring timely and relevant follow-ups. According to the company, these ads unfold like a story, reinforcing offers and educating users as they interact.
“Drip campaigns are exciting because they automatically deliver the right message to the right customer at just the right time,” said Jenna Stone, Director of Business Intelligence at IncredibleBank. “The ability to create a sequenced ad journey for digital banking that runs in the background keeps our audience engaged and supports sales—even when our team is off the clock.”
Preetha Pulusani, CEO of DeepTarget, emphasized the novelty of this approach. “Digital banking ads are no longer one-and-done. With Drip Campaigns, financial institutions can run intelligent, automated sequences that respond to user behavior and timing—right inside the banking experience. It's a familiar concept for email, but it's a first for digital banking banners. And it's going to change the game.”
The Drip Campaigns offer flexibility, allowing marketers to deliver ads based on user actions, delays, or specific dates; assign destination URLs; and visualize and manage sequences with intuitive tools. For community financial institutions with limited marketing budgets, this capability serves as a multiplier, enabling them to set up a campaign once and let it automatically adjust messaging over time.
In addition to Drip Campaigns, the Summer 2025 Release includes usability enhancements and performance optimizations across the DXP, such as a streamlined workflow for rules-based campaigns, enhanced reporting insights, and easier ad sequence creation. DeepTarget reports that its DXP already achieves click-through rates 8x or more than industry benchmarks, and the new feature aims to sustain attention and drive conversion within digital banking journeys without additional operational lift.
The release is available immediately to all DeepTarget DXP clients. Financial institutions interested in transforming their digital engagement strategy can learn more at www.deeptarget.com, connect with the DeepTarget team on LinkedIn, or request a custom product demonstration.
