DeepTarget, a fintech company specializing in data-driven growth for community financial institutions, has announced the launch of Campaign Recommendations, a major enhancement to its Digital Experience Platform (DXP). The new AI-powered intelligence engine, rolling out this month, automatically identifies high-value marketing opportunities and enables one-click campaign execution. This feature is available at no cost to all existing customers and is included as a standard component in both Professional and Elite subscriptions.
Unlike traditional analytics dashboards that focus on historical performance, DeepTarget's new engine looks forward by analyzing the entire user base to uncover hidden revenue and engagement opportunities. The system categorizes insights into actionable strategies and assigns a 'Success Probability' score to each recommendation, allowing financial institutions to prioritize initiatives with the highest potential for growth.
'Community financial institutions are often data-rich but time-poor,' said Preetha Pulusani, CEO of DeepTarget. 'With Campaign Recommendations, we aren't just handing them a report; we are handing them a roadmap. Whether it's spotting an indirect borrower with potential for a fuller banking relationship or identifying a Gen Z account holder primed for a credit card, our AI does the heavy lifting so the marketer can focus on strategy.'
Key capabilities of Campaign Recommendations include generational market insights, predictive success probability, holistic lifecycle management, and a one-click workflow. The generational insights feature provides a visual dashboard that segments the user base into five distinct cohorts based on generation, with 'Opportunity Heat Maps' that use color-coded data to identify which products have the highest potential with specific age demographics. Each recommended campaign is backed by quantifiable metrics, such as targeting accountholders aged 30 to 44 for a credit card with a projected audience size.
The feature covers the entire customer journey with dedicated recommendation modules for indirect opportunity conversion, digital adoption, and more. For example, it helps activate indirect borrowers (e.g., those with auto loans only) to establish full banking relationships by engaging them to open checking accounts, and identifies users with low digital engagement to drive mobile usage and eStatement adoption. Marketers can instantly convert a recommendation into a live campaign by clicking 'Create Campaign,' streamlining the process from insight to execution.
DeepTarget's Intelligent Revenue Automation System™ leverages AI-driven predictive targeting and next-gen 3D user experiences to deliver personalized product recommendations across mobile, online, and branch channels. By integrating diverse data from core systems, credit bureaus, and transaction feeds, the platform powers intelligent cross-sell, retention, and acquisition programs. The Campaign Recommendations feature is rolling out in January 2026 to all current DXP clients as a free upgrade and is now a core component of the Professional and Elite subscription tiers. For more information, visit www.deeptarget.com.
