Community financial institutions can now engage account holders proactively through a new integration between DeepTarget and Larky. The partnership combines DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, enabling banks and credit unions to deliver timely, personalized product offers and service updates directly to mobile devices. This capability strengthens digital relationships, increases product adoption, and transforms everyday engagement into measurable growth.
Larky's nudge® platform allows financial institutions to meet account holders where they are, using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities enable institutions to send contextually relevant notification campaigns that deliver 7 to 10 times the response rates of traditional marketing. DeepTarget's AI-driven analytics identifies which consumers should receive each message based on predictive insights and product needs. This level of personalization turns mobile notifications into a meaningful growth channel.
"With DeepTarget audiences flowing into the Larky platform, FIs now have the ability to proactively engage with account holders - even when they aren't actively using digital banking," said Gregg Hammerman, CEO of Larky. "Larky's push notification campaigns put timely, personalized messages directly in front of users - turning insights from DeepTarget into active engagement."
Through this integration, financial institutions can convert proactive mobile outreach into deeper relationships, higher product usage, and optimized digital traffic. Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing, and unified measurement across channels.
"In today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders," said Preetha Pulusani, CEO of DeepTarget. "By bringing DeepTarget's predictive insights into Larky's powerful push notification platform, we're enabling community FIs to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth."
Any financial institutions looking to strengthen digital engagement and drive growth with proactive, personalized outreach can learn more by contacting Larky or DeepTarget - whether they use one platform, both, or are exploring new solutions. More information about DeepTarget is available at https://www.deeptarget.com/, and about Larky at https://nudge.larky.com.
