Consultwebs, a Raleigh-based digital marketing agency serving law firms, has announced that it will again partner with longtime client Davis, Saperstein & Salomon, P.C., to support the #EmployersThinkPink initiative during Breast Cancer Awareness Month. As part of the effort, Consultwebs is offering all U.S.-based employees who receive a mammogram in 2026 a $50 stipend and a half day of paid time off. The move is designed to remove practical barriers to screening and to signal that breast health is a priority.
The importance of that message is hard to overstate. Breast cancer is one of the most commonly diagnosed cancers in the United States, affecting both women and men. According to Susan G. Komen, an estimated 321,910 women and 2,670 men in the United States will be diagnosed with invasive breast cancer in 2026. Meanwhile, the American Cancer Society reports that 1 in 8 women will be diagnosed with breast cancer during their lifetimes.
Yet there is reason for optimism. Susan G. Komen reports that the breast cancer mortality rate among U.S. women decreased by 44 percent from 1989 to 2024, a decline attributed to improvements in treatment and early detection. That statistic underscores why initiatives like #EmployersThinkPink matter: they translate awareness into action by making it easier for employees to get screened. Although breast cancer is more common among women, men can also develop the disease and are sometimes diagnosed at a later stage. Encouraging open discussions with health care providers can help support early detection for everyone.
Consultwebs joined the Think Pink initiative after learning that Davis, Saperstein & Salomon created the campaign to support one of its case managers who was diagnosed with breast cancer. Early detection saved her life, and the firm began offering time off for mammograms as a company benefit. For Consultwebs, following that example was a natural step.
"Taking care of our employees means giving them time to take care of themselves," said Magnus Simonarson, president of Consultwebs. "Our goal with this initiative is to prioritize their breast health and raise awareness about the importance of routine screenings for early detection." Simonarson also noted that the relationship with Davis, Saperstein & Salomon has always been about more than marketing. "We learn from each other — not only about how we serve our clients, but also about how we operate our companies and support our teams," he said. "Their Think Pink initiative is a great example of how our partnership continues to inspire us in ways that go well beyond the work we do together."
The announcement carries implications beyond one company's benefits package. As an agency that provides SEO for law firms, AI SEO, paid advertising, social media, video marketing, web design, content development, outreach, and other marketing services, Consultwebs operates in a professional services sector where workplace culture and client relationships often overlap. By adopting a health benefit modeled by a client, the firm is demonstrating how business partnerships can drive positive social impact and how employers can play a direct role in improving public health outcomes.
For other employers, the initiative offers a replicable template: pair awareness messaging with tangible support such as paid time off and a stipend. Such measures can increase screening rates, which in turn supports earlier diagnoses and better survival outcomes. With breast cancer remaining one of the most commonly diagnosed cancers in the country, the stakes are high. Consultwebs' decision to put resources behind Breast Cancer Awareness Month reflects a growing recognition that workplace policies can be a powerful tool in the fight against the disease.
