Canela.TV, the free streaming platform with its fully integrated rewards program Club Canela, is celebrating Hispanic Heritage Month with “Latino Proud,” a curated selection of movies, series, reality shows and original content that honors the talent, stories and voices which have inspired generations. The initiative, which runs from September 15 through October 15, matters because it reflects a broader shift in how Latino audiences consume media: not as a niche category but as a cross-generational, year-round cultural force. As Isabel Rafferty Zavala, Co-Founder & CEO of Canela Media, said, “Latino Proud isn’t a shelf we build in September and take down in October. Pedro Infante and Dolores del Río live on the same platform as Gabriela Spanic and Amara La Negra, because that’s how our audience actually watches. One culture, every generation, all year long. Hispanic Heritage Month is simply when we turn up the volume.”
The platform’s Cine de Oro collection, home to one of the most extensive libraries of Golden Age Mexican Cinema, is central to this effort. With more than 100 titles, it preserves the legacy of icons like La India María, Dolores del Río and Pedro Infante while introducing these classics to new generations. This Hispanic Heritage Month, Latino Proud expands the collection with films such as ¡Viva Quien Sabe Querer!, featuring Miguel Aceves Mejía, and ¡Tacos, Joven!, featuring Bárbara Gil. The inclusion of these films matters because it ensures that the foundational stories of Latino culture remain accessible and relevant, countering the erasure that often accompanies digital migration.
Beyond cinema, Canela.TV’s hit Secretos franchise continues to captivate audiences with every installment available, including Secretos de Villanas, Secretos de Las Indomables and Secretos de Parejas. These shows feature major names like Gaby Spanic, Aylín Mujica, Alicia Machado, Amara La Negra, Bárbara de Regil and Julián Gil, celebrating the diversity and talent of Latinos both in front of and behind the camera. The platform’s original productions, such as Reinas de la Noche starring Catherine Siachoque and Doble Traición starring Litzy, further demonstrate the range of international co-productions that blend drama, passion and emotion for global audiences.
Music and family programming also play a key role. Canela Music spotlights Ídolos, featuring the extraordinary journey of Nicaraguan-born singer Luis Enrique, whose contributions to salsa romántica have expanded Latin music’s reach across generations. The video podcast Lo Que Suena celebrates the sounds and roots that unite Hispanic audiences. On Canela Kids, the award-winning animated series SuperEllas inspires through the stories of iconic women like Shakira and Frida Kahlo. Canela Deportes celebrates fútbol with Galaxia Mundialista, including a special episode with Mexican soccer legend Ricardo Peláez.
Club Canela is launching an official merch collection featuring trending phrases like “No es Drama, Es Character Development,” allowing users to redeem points earned from watching for exclusive items at no cost. This integration of rewards and content creates a more interactive viewing experience, deepening audience engagement.
Latino Proud streams free on Canela.TV across all major connected TV, web and mobile devices, with no subscription required. Viewers can start watching at www.Canela.TV. The initiative’s significance lies in its year-round commitment to celebrating Latino identity, proving that cultural pride is not seasonal but a continuous, evolving narrative.
