As homebuilders increasingly turn to creative incentives such as free pools, golf carts, and outdoor living upgrades to attract buyers in a competitive market, Bulqit has introduced a new category: ongoing home services. The Chicago-based technology company enables builders to provide new homeowners with immediate access to professionally managed recurring services like lawn care, pool maintenance, pest control, window cleaning, and pressure washing through a single platform. This approach, highlighted in a recent Builder Magazine article, aims to deliver value long after the sale closes.
Rather than offering a one-time physical upgrade at closing, Bulqit's model focuses on creating ongoing homeownership value. According to Inc., the platform organizes homeowners into localized service groups, allowing licensed providers to optimize routes and reduce costs. This efficiency enables builders to offer meaningful benefits without significant financial outlay. "Builders have become incredibly creative with incentives," said Keegan Bonebrake, Founder and CEO of Bulqit. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."
The trend toward lifestyle-oriented incentives reflects broader shifts in homebuyer preferences. Today's buyers increasingly prioritize convenience and lifestyle alongside the home itself. Builder Magazine has showcased incentives ranging from backyard pools to rooftop decks, demonstrating how builders differentiate through experience-driven offerings rather than price reductions. Bulqit sees recurring services fitting naturally into this shift, providing a way for builders to stand out while helping homeowners manage ongoing maintenance.
The concept aligns well with master-planned communities, where professionally coordinated services can improve neighborhood consistency. Bulqit is currently launching with builder, HOA, and service provider partnerships in several high-growth Sunbelt markets. The company expects recurring home services to become a common component of builder incentive programs in coming years. By moving beyond one-time incentives, Bulqit aims to redefine what builders can offer, turning homeownership into a more seamless experience for buyers.
