BIKE24 Lifts Full-Year Guidance as Strategic Portfolio Optimization Drives Growth

BIKE24 raises its 2025 revenue and EBITDA guidance after a strong third quarter, citing optimized product assortment, improved operational efficiency, and reliable delivery availability as key drivers.

AI Industry News Staff
••Business
BIKE24 Lifts Full-Year Guidance as Strategic Portfolio Optimization Drives Growth

BIKE24, a leading continental European e-commerce bike platform, has raised its full-year 2025 guidance following sustained sales growth and improved profitability in the third quarter. The company now expects revenue between EUR 278 million and EUR 288 million, up from the previous range of EUR 248 million to EUR 261 million. Adjusted EBITDA is forecast to reach approximately EUR 12.5 million to EUR 13.5 million, compared to earlier expectations of EUR 7.0 million to EUR 12.1 million.

According to CEO Andres Martin-Birner, the company's strategy of refining its product portfolio to align with market trends has been instrumental. “Today, our customers can find the right product more quickly - with fair prices and reliable delivery availability,” he said. The focus on optimizing product depth and breadth, combined with leaner operational structures, has contributed to both top-line growth and margin expansion.

BIKE24 plans to continue these initiatives in the coming months, including further portfolio adjustments and tighter integration of purchasing, logistics, and process management. These measures aim to sustain product availability while improving cost efficiency. The full third-quarter results will be published on November 12, 2025.

The company's online platform offers 70,000 products from more than 800 brands and operates local shops in ten European countries, including Germany (bike24.de), Austria (bike24.at), and Spain (bike24.es), among others. BIKE24 also serves international customers via bike24.com.

The raised guidance underscores the company's ability to navigate a challenging market environment while maintaining growth momentum. The improved earnings outlook reflects not only higher sales but also enhanced operational efficiency, positioning BIKE24 for continued expansion in the premium cycling segment.

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