HCN Global-La Red Hispana, the largest independent producer of educational and informational content for Spanish-language radio, print and digital platforms in the United States, announced the expansion of its flagship program, Bienvenidos a América, to ViX and Univisión Puerto Rico-WSTE Channel 7. The move adds the program to more than 80 radio and television affiliates across the United States, marking a significant step in the program's evolution from a radio staple to a multiplatform brand.
Since its launch in 1997, Bienvenidos a América has informed and supported generations of Hispanic immigrants, becoming one of the longest-running Spanish-language programs dedicated to helping audiences understand issues that directly affect their lives and communities. The expansion represents the natural evolution of a program that began on radio nearly three decades ago and has successfully adapted to changing technology and new media consumption habits while remaining true to its original mission of serving the Hispanic community.
"Bienvenidos a América has not only made history — it continues to make history. After 29 years of uninterrupted broadcasting, its arrival on ViX and Univision Puerto Rico marks another major milestone for HCN Global-La Red Hispana and demonstrates the enduring strength of a program that continues to earn the trust of generations of Latinos across the United States," said Jeff Kline, President and Founder of HCN Global-La Red Hispana.
The expansion matters because it extends the program's reach at a time when immigration remains a central and often contentious issue for millions of Hispanic families in the U.S. By joining ViX, a major Spanish-language streaming platform, and Univisión Puerto Rico-WSTE Channel 7, Bienvenidos a América will be able to reach younger audiences and those who increasingly turn to streaming, digital video and social platforms such as Facebook, Instagram, TikTok and YouTube for news, information and community-focused content. This shift is crucial as traditional radio listenership declines among younger demographics, and it ensures that critical information about immigration policies, citizenship, visas, deportations and other issues continues to reach those who need it most.
Throughout its history, Bienvenidos a América has distinguished itself by combining journalism, expert analysis, practical guidance and direct audience engagement. Immigration has long been at the heart of the program's editorial mission, with coverage ranging from changes in immigration laws and policies to citizenship, naturalization, visas, deportations, and other issues affecting millions of immigrant families. The program also addresses a broader range of topics important to Hispanic communities, including health, education, civic engagement, financial literacy and community empowerment.
Currently hosted by journalist José López Zamorano, Bienvenidos a América regularly features immigration attorneys, policy experts and other specialists who break down the latest developments and answer questions directly from listeners and viewers. In recent years, the program's digital transformation has significantly expanded its original role as a trusted connection to the community, growing from traditional radio distribution to include podcasts, live streaming, social media, television, digital video and on-demand content.
"This growth reaffirms HCN Global-La Red Hispana's commitment to delivering high-quality, culturally relevant content to Hispanic audiences wherever they are and on the platforms they use every day," said Alison Rodden, CEO of HCN Global-La Red Hispana.
The expansion to ViX and Univision Puerto Rico-WSTE Channel 7 brings the Bienvenidos a América brand into a new multiplatform era, extending its reach to younger audiences and to consumers who increasingly turn to streaming, digital video and social platforms. Viewers can watch the show on ViX by searching "Bienvenidos a América" in the ViX app or web platform. Nearly three decades after its first broadcast, Bienvenidos a América continues to evolve while remaining anchored in the mission that has defined it since 1997: making complex issues easier to understand, providing practical and trustworthy information, and creating a platform where the voices and concerns of Hispanic communities are heard.
