The Supervisory Board of Bastei Lubbe AG, a leading independent publishing group in Germany, has appointed Tina Jurgens as the new Chief Marketing and Sales Officer (CMSO) on the Executive Board. She is set to assume her role on November 1, 2026, succeeding Sandra Dittert, who departed in July after six years of service.
Jurgens brings a wealth of experience from the digital media sector, having served as Co-CEO of ZEBRALUTION Group, a prominent digital distributor for book and audiobook publishers. During her tenure, she oversaw operations, digital publishing, podcasts, technology, finance, and human resources. Her career at ZEBRALUTION began in 2018 as Managing Director, where she established the new business division zebra-audio.net, now known as ZEBRALUTION Podcast. In 2022, she was promoted to Chief Operating Officer before becoming Co-CEO in 2024.
Prior to ZEBRALUTION, Jurgens held various roles at major German media companies. After earning a degree in journalism and communication studies, she started as a product manager at Suddeutsche Zeitung in 2004. She later moved to Axel Springer, Bayerischer Rundfunk, and BRmedia, where she specialized in audio content marketing and licensing, as well as digital business model development.
Carsten Dentler, Chairman of the Supervisory Board, expressed confidence in the appointment: "In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands."
Jurgens' appointment comes at a time when Bastei Lubbe is focusing on digital innovation and expanding its community-driven business models. The company, which owns over 14 imprints and generates annual revenues exceeding EUR 118 million, has been a pioneer in digital media, producing thousands of audio and eBooks distributed through all digital channels. Her background in audio content and digital distribution is expected to strengthen Bastei Lubbe's position in the growing audiobook and podcast markets.
The transition marks a strategic move for Bastei Lubbe, as it continues to adapt to the evolving publishing landscape. Dentler also thanked Sandra Dittert for her contributions: "The Supervisory Board would like to express its sincere thanks to Sandra Dittert for her dedication and the consistently trusting working relationship. She has played a decisive role in shaping the publishing group's positive development and has thus made a significant contribution to its profitable growth and portfolio expansion."
Jurgens' expertise in digital business models and content marketing aligns with Bastei Lubbe's goals of driving innovation and leveraging its brands across multiple platforms. Her leadership is expected to unlock new potential and provide important impetus for the company's marketing and sales strategies.
For more information about Bastei Lubbe AG, visit their website.
