Altify, the company behind the Strategic Revenue Execution system, has announced the general availability of Altify MaxAI, an always-on revenue coach designed to bridge the gap between enterprise sales strategy and AI-driven execution. MaxAI connects live Salesforce and Altify data to a team's preferred AI platform, applying over 30 years of sales methodology to guide sellers at every stage of a deal. Available now, MaxAI works natively inside Salesforce Agentforce and via Altify's MCP to operate within Anthropic Claude, Microsoft Copilot, and OpenAI's ChatGPT.
The launch comes amid concerning trends in enterprise sales performance. Despite record investment in AI and sales technology, AI tools are saving sellers an average of 4.8 hours per week, yet 72% of sales organizations are not seeing that translate into better outcomes, according to Gartner. Sellers are 3.7 times more likely to meet quota when they effectively partner with AI, but most AI tools lack access to the deal context, relationship maps, or selling frameworks that enterprise sales engagements require. The gap is not the AI model itself but the missing layer between the strategy a team has built and how sellers actually run deals day to day.
Patrick Morrissey, CEO of Altify, emphasized the problem: "The problem for most organizations is that AI is not helping their enterprise sellers increase their win rates or deal sizes. In many cases, AI is making sellers less effective. Enterprise revenue teams need contextual coaching based on their company's sales process, methodology, and where they're at in a specific deal. Altify's MaxAI brings that coaching at the exact moment each deal needs it, helping sellers think more strategically and execute more effectively to win the deals that matter most."
MaxAI functions by connecting the revenue context sellers build through Altify relationship maps, insight maps, and opportunity maps—spanning people, problems, and potential—to the AI tools they already use. It reads the current state of deals and accounts, analyzes that data for signals, gaps, and risks based on each company's unique sales process, and recommends a next step, writing nothing back until the seller approves it. The result is methodology-backed coaching delivered in plain language, grounded in real methodology, real account data, and real strategic context—not generic AI output.
The architecture is designed for enterprise scale. Built natively on Salesforce's platform, MaxAI works with Agentforce, Slack, and Data360, and takes advantage of Salesforce's trust layer for installation, configuration, and data security. The Altify MCP server sits between AI orchestration platforms and seller execution, aggregating signals from Salesforce and other connected applications or LLM platforms, then applies a strategic coaching layer before delivery. MaxAI extends the Altify solutions customers already rely on for relationship strategy, opportunity management, and account planning, providing precision data and coaching at the point of need.
MaxAI is available now. To explore how Altify can help your organization improve sales execution, learn more about MaxAI at altify.com/maxai, watch Sales and Ops leaders discuss how Altify improves execution and revenue performance, meet with the team at Dreamforce to see MaxAI in action, or get a personalized demo at altify.com/demo-request.
