As enterprise sales organizations pour resources into AI adoption, many are struggling to translate that investment into tangible revenue gains. Altify, the Strategic Revenue Execution system built natively in Salesforce, aims to address this disconnect head-on at Dreamforce 2026. The company has announced two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey on September 16, 2026.
The timing is critical. According to Altify, despite the surge in AI tools, win rates are not climbing, forecasts remain unreliable, and frontline reps are not working differently. This suggests that simply layering AI onto existing processes is insufficient. Altify's MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. This native integration could be a game-changer for enterprises managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution often determines success or failure.
The Agentforce Lounge, running September 15-16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, offers a private setting for senior sales leaders to experience MaxAI live inside Salesforce and engage with Altify's executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby. Attendance is by invitation only, and qualified enterprise sales leaders can request a lounge pass here.
The fireside chat on September 16 at 10am will feature Patrick Morrissey and guest enterprise sales leaders discussing what separates organizations achieving measurable AI-driven improvement from those merely applying new tools to unchanged processes. The conversation will also cover the practical realities of embedding AI natively inside Salesforce workflows and what CROs should prioritize for 2027 planning. Space is limited, and interested leaders can reserve a seat here.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently," said Patrick Morrissey, CEO of Altify. "The session on September 16 is about getting honest about why that is and what to do about it."
Altify's approach is grounded in 30 years of proven sales methodology, bringing structure, relationship intelligence, and account strategy into Salesforce so every seller runs the same proven process on every deal. Its always-on coach, MaxAI, delivers methodology-specific guidance inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. Customers include AWS, GE Healthcare, and T-Mobile. As enterprises plan for 2027, Altify's message is clear: AI must be embedded into execution, not just added as another tool.
