Al Fakher, the world’s number one hookah brand, has partnered with Cookies, a leading global lifestyle brand, to launch a first-of-its-kind flavor collection. The Al Fakher x Cookies Collection marks Cookies’ debut in the hookah category, delivering the brand’s signature style and flavor innovation in a tobacco-based format. This collaboration is entirely legal and aims to attract both seasoned hookah enthusiasts and newcomers.
The collection features five bold, Cookies-inspired flavors: Blueberry Caviar, Citrus Zen, Purple Sunset, Sandia, and Lemon Icy. Each flavor was developed jointly by Cookies’ flavor team and Al Fakher’s master blenders to ensure a smooth, premium smoking experience. The launch also includes co-branded packaging that blends Cookies’ recognizable blue with Al Fakher’s quality mark.
“Cookies has built a global community by staying authentic and pushing boundaries,” said Berner, Co-Founder and CEO of Cookies, in a press release. “Partnering with Al Fakher lets us bring that same energy into a whole new space—hookah.”
Ashley Bock, Marketing Director at Al Fakher, added, “This is more than a flavor launch, it’s a cultural crossover. We’re bringing a massive lifestyle brand into a category they’ve never touched before, in a way that respects hookah tradition while expanding its reach.”
The Al Fakher x Cookies Collection officially launched on June 25, 2025, and is available through select retailers and online partners. For more information, visit citybiz.com.
This partnership is significant as it merges two distinct consumer cultures—hookah and lifestyle—potentially opening the hookah market to a broader audience. By leveraging Cookies’ strong brand identity and Al Fakher’s expertise in hookah, the collaboration could set a precedent for future cross-industry ventures in the tobacco and lifestyle sectors.
