Canadian longevity company AgeReverse has launched a dedicated U.S. online store, AgeReverseLongevity.com, a strategic move that signals the company's intent to build a direct relationship with American consumers rather than relying solely on third-party retailers. The new site, announced by founder and CEO Kubi Turkmen, brings together the company's product lineup, educational content and its broader longevity philosophy in one destination, complementing recent retail availability through Amazon and One Lavi.
The launch matters because it shifts AgeReverse from a wholesale-dependent model to a hybrid approach in which the company controls the customer experience and can guide consumers through the science behind its products. Unlike third-party marketplaces, the branded store allows AgeReverse to present its full narrative, centered on the 12 Hallmarks of Aging, a scientific framework describing interconnected biological processes associated with aging. That educational emphasis could help the company differentiate itself in a crowded supplement market where consumers are increasingly skeptical of vague wellness claims.
The store currently offers three purchasing options: RESURGE, a 90-capsule longevity formulation designed around the 12 Hallmarks of Aging and built around a simplified three-capsule daily regimen; a BioAge Test intended to help consumers explore how biological age differs from chronological age; and a six-month package combining six bottles of RESURGE with two BioAge Tests. The inclusion of biological age testing alongside a supplement is notable because it gives consumers a feedback mechanism, potentially increasing engagement and repeat purchases.
RESURGE includes ingredients such as NMN, resveratrol, quercetin, fisetin, CoQ10, astragalus extract, hyaluronic acid, aronia extract and noni berry. It is manufactured in GMP-certified facilities in Ontario, Canada, and registered as a Natural Health Product with Health Canada under NPN 80130202. The company is also developing additional products, including daily skincare, professional mesotherapy formulations and non-invasive aesthetic technologies, suggesting a broader platform play rather than a single-product bet.
The direct-to-consumer launch follows other U.S. milestones, including RESURGE's introduction on Amazon, expansion onto One Lavi and participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida. Together, these steps reflect a strategy to build brand awareness and establish a long-term U.S. presence. For a Canadian company in a category where trust and transparency are paramount, owning the online storefront may prove as important as the products themselves.
